From the Heart - Conversations with Yoga Girl is a podcast hosted by international yoga teacher, writer, speaker, and entrepreneur Rachel Brathen. Known as Yoga Girl, Rachel has over 2 million Instagram followers due to her honest writing and yoga-inspired lifestyle. Within it's first day, the podcast made the #2 top spot on Itunes. Complete branding and episode art by Julia Radke.
National award-winning AdoptUgly focuses on getting dogs adopted who would otherwise be left in shelters due to age, appearance, or size. This event and campaign encouraged viewers to “adopt ugly” by relating the dog’s shortcomings to our ugly (yet humorous) choices of the past. The event was founded, designed, and planned by Julia and funded by the Sappi Ideas That Matter grant (an award given to only 9 designers across the country). The event was funded $25,000 by Sappi and took place at the OKC original Famers Market. In one day alone, over 200+ dogs were adopted, with some that had been in shelters for years. This Project also received a National Professional Silver Addy Award---one of the most prestigious awards in American graphic and marketing design.
Dead Jack Brew beer packaging focuses on the myths of catching the elusive jackalope, such as the “wit of whiskey” brew that is inspired by the tale that says leaving a glass of whiskey on your porch will be irrestible to the jack and leave him too drunk to run away.
Silver Regional Addy Award
The Pack of No
Saying no can be difficult. The Pack of No makes it easier with letterpress cards for almost every situation you could possibly want to avoid. Just hand over a beautifully bullshit-less card and leave all the explaining to us. Reject those suckers with class.
Inspired by the tweets of their customers, Chocward takes terrifyingly awkward stories hashtagged by their fans and turns them into new labels each season.
Della Terra Pasta Packaging
Packaging for a locally owned pasta company that focuses on natural and whole ingredients. This fresh theme is carried throughout the project with bright photographic elements.
Featured in Best of Behance Graphic Design
Thirteen Mac & Cheese Bar Branding
Thirteen takes inspiration from the unique neighborhoods of Brooklyn and turns them into mac & cheese dishes (such as the coney island fried mac hotdog). This full branding of the restaurant is made to spread over 13 locations, with a unique set for each location.
Adventurely is a magazine that encourages the idea of a staycation. It offers quarterly editions to each city that it distributes to, so each edition is different depending on where you live. Adventurely uses photographic essays and local articles to get their reader excited about their city, and encourage them to get out and give back to their own communities. All photography by Julia Radke.
Gold Local Addy Winner
Osage Animal Hospital Branding
This is a proposed branding solution for Osage Animal Hospital in Duncan, Oklahoma. Osage needed a complete system that would be easy and cost-effective to reproduce, encompass a small town yet modern space, and give views a sense of a trustworthy dog-and-cat-only hospital. The solution spreads over a wide array of applications with collars that can relate to every client (and their pet with personality!). All photography by Julia Radke.
Paper Jam Poster / 5th Annual
Paperjam is an annual benefit concert for the design department. This screen printed poster takes the “jam” literally with a grass roots approach that allows the viewer to find the poster in unlikely places.
Gold Regional Addy Award
Paper Jam Poster
A poster for the annual Design Department's Paper Jam concert, this application takes the "jam" part literally.
This autism charity event allows children with autism to come interact with other kids as well as hedgehogs (studies show that children with autism more easily interact when accompanied by an animal). The invite itself is an interactive puzzle for the child.
Paper Jam Poster / 4th Annual
This award-winning Paper Jam poster advertised the UCO annual benefit concert for the university's design department. The posters were used for marketing as well as for sale at the event.